One of the things I have implemented on my blog over the past few weeks is using landing pages. Landing pages are great for gathering email subscribers. Even better, you can segment the subscribers based on their interests and this means you can reach them with better offers along the way.
Landing pages are those things you know are crucial to your web business but you simply don’t have time to make them. I have set up landing pages on majority of my web properties. However, setting up the pages was not always easy and many times, I simply ignored the.
I have to say, what made me hesitate creating landing pages is the simple excuse of being too busy to make them. Still, there are other things that made creating the pages a time-consuming task.
The Hustle of Creating Landing Pages
One of the things that made me reluctant to make landing pages is that they can be quite a task to implement. Yes, I know many WordPress themes come with pre-built landing page templates. But the whole task of customizing the templates just to get the look you want is quite hectic.
For me, the problems mainly involved:
- Aligning images to get to the position I want. I know some HTML and such but WordPress can be extremely jumpy when you want to implement custom code on the post pages.
- Getting the H1 tags right. Sometimes, I need my landing page headlines to be bigger than the default font size defined in the WordPress theme. Unless I mess with the CSS file of the WordPress theme I am using, which can be quite a challenge, I cannot get the headlines to be the size I want. Sometimes, I would spend hours just tweaking the content on WordPress to align it to the center only to be surprised by a sudden changing of the font size from paragraphs to H something.
- Seamless integration with my email service provider. I use both MailerLite and Aweber emails for my online businesses. In most cases, I had to use a WordPress plugin to get the email subscriber’s form to show on the landing pages. Moreover, tweaking the forms to appear as part of the landing page is just a headache.
Anyway, all this is now out of the way since I started making landing pages with Instapage. In case you don’t know, Instapage is a WYSIWYG landing page creation tool. Basically, you just need to drag and drop a few elements here and there to get your landing page up running.
In this post, I will walk you through I make high converting landing pages in minutes, literally, with Instapage.
To begin, Instapage is an online application and so you don’t need to download any software to use it. You can also access the app from anywhere you are. Now, to the best part.
Instapage Review – Create Landing Pages in Minutes
In this Instapage review , I will quickly show you how to create landing pages with the software. It’s easy, trust me.
You must have an account with Instapage to start creating your landing pages. You can sign up for a 45-day full trial to see how the app works. But here is an overview:
- To begin, log into your account and click “Create New Page”
A pop up will appear with three options on creating a landing page.
- Choose “Pick Template” option. This is the easiest way to start if you don’t have any landing pages you’ve designed yourself before.
Most of the time, you will be fine with starting a new landing page from the templates provided by Instapage.
However, after using the software for some time, you may have a number of converting templates you may opt to use for your landing pages. If this is the case, you can upload one of the Instapage landing pages you may have created in the past by selecting the option “Upload an .instapage”
The other option available is “Scan an Existing Page”. You can choose this option if you already have a live landing page and would like Instapage to get the basic design blocks of the page to be used for the landing page you are creating.
The two options, “Upload an .instapage” and “Scan an Existing Page” are only available for paid subscriptions. You will not be able to use them during the 45-day trial.
- When you select the “Pick Template” option, you will have a choice of over 50 templates to choose from. You can also start building your landing page from a blank template.
TIP: To quickly find templates for specific landing pages, click on any of the five options on the right. For instance, if you want to create a “Thank You” page, select the “Thank you page” link to show only templates designed for this.
TIP: You can get more unique Instapage landing pages at Themeforest. Simply head over to the site and search for Instapages landing pages.
Hover the mouse cursor to any template you would like to started editing and click “Start Editing”. Really, it’s that simple.
On choosing a template to edit, you will first have to give it a name. I like giving a descriptive name to the templates so that I can easily know what they are about from the long list of templates that will come up on my account.
For the purposes of this tutorial, let’s name our template “Blog Subscribers”
After naming your landing page, you will be redirected to the editing screen. This is where you can customize the template to the design you need. Like I said before, customization is simply a matter of dragging and dropping elements here and there.
Instapage has made it easy to create awesome landing pages with their filler content. The templates are well formatted with bullet points and content. You only need to replace the content with your own depending on your audience or offer.
Here is one of the landing pages available at Instapage.
Editing the landing pages is similar to working on MS Word. For example, to format the content, simply highlight the text you want and choose from the list of fonts available. Other standard formatting options like font color, headings, and alignment are also possible.
Let’s work on it and see how it turns. For the purposes of clarity, I opted to record this short video to show you how I go about making the landing page.
If you made it to the end of the video, congratulations. You should have seen how easy it is to create landing pages with Instapage.
Instapage can be integrated with majority of email service providers. You can set the leads collected on your landing pages to go directly into the lists you may have with your email service provider. The following email services can be integrated with Instapage: MailChimp, Aweber, GetResponse, Madmimi, Constant Contact, Infusionsoft, Campaign Monitor, Zoho CRM, and more.
What if you don’t have an email service provider?
No worries. You do not need an email service provider to get use Instapage. Also, if integration with your current email service provider is not supported, you can still use Instapage. Heck, I use MailerLite for my blog subscribers even though integration is not supported in Instapage.
Instapage allows you to collect subscriber details and save them on your account. You can later view the subscribers, download the list as a CSV file and upload them to your favorite email software.
For me, I just check my Instapage dashboard every week before I send any newsletters, download the contacts and upload them on the respective MailerLite lists that they subscribed to. Easy weezy!
Instapage offers three pricing plans, with the lowest starting at just $29 per month. The other plans are $55, and $79 per month.
What I like about Instapage’s pricing is that all plans allow you to create unlimited landing pages for unlimited domains. Moreover, there is no cap on the number of visitors that can see your landing pages. The ability to let you create landing pages for any number of domains is important especially if you have more than one online project going on. I know most of us have multiple online businesses running and this makes Instapage the best landing page software for us.
Other features available in all plans include:
- Drop-in Pixel Tracking (Google Analytics, etc.)
- Mobile Responsive
- SEO-friendly features
- WordPress compatible
- CRM Integrations (Salesforce, Infusionsoft)
- Email Integration (MailChimp, Constant Contact)
- Marketing Automation Integration (Autopilot)
The more expensive plans come with advanced features such as integration with webhooks, template imports, client accounts, editing the landing page HTML, unlimited A/B split testing and phone support. However, the value provided is still way above the price charged.
One thing you should know however is that the above plans are paid on a yearly basis. Therefore, if you are signing up for the Basic package of $29/m, you will pay $348. This amount can seem quite hefty but if you break it down, it’s just the $29/m. Moreover, when you pay per year, you will be committed to growing your email list during the period and I’m sure the value you will get from the service will far exceed the price.
For example, imagine setting up two or three landing pages on your ecommerce or affiliate website and making an offer to your visitors. You can use Instapage to make A/B test landing pages that will help you know what your audience is interested in, and hence work to solve their needs better. In the long run, you will extract more than $348 value from your visitors.
Instapage Monthly Payment
Now, you may be wondering whether there is a monthly payment. Absolutely, yes!. You can sign up for Instapage for a monthly fee. However, the month-by-month plan is, as expected, costlier than paying annually. The monthly pricing is as follows: $39/Basic; $69/Professional; $99/Premium. (Hats off to Lucian from Instapages for helping me with this.)
Don’t forget, you can always start with the 45-day free trial.
Improve Your Business with Instapage Landing Pages
Generally, whenever I o buy a tool or service is supposed to help my business in the short and long run. Instapage enables me to create landing pages fast, split test them to know the best performing and gather leads into my list.
Some of the features of Instapage that make it (IMO) the best landing page software include:
- Easy drag-and-drop functionality that makes creating a landing page a breeze for anyone.
- You can connect multiple accounts from the same email provider. e.g., you can have more two Aweber accounts (perhaps for your service business and niche site) integrated with your Instapage account.
- Integration with many popular email service providers. You can also get your leads from the Instapage dashboard and download them in CSV.
- Mobile friendly landing pages that look awesome on mobile devices.
- Hundreds of professional themes to get you started.
- 45-day free unlimited trial to test-drive the software.
Buying Instapage is one of the smart business decisions I’ve made for my online businesses. The tool saves me a heck lot of time on creating great landing pages. You can try Instapage yourself by signing up for the 45-days free trial.