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Tag: niche site case study

  • NSD Episode 2: My Niche Site Content Strategy

    NSD Episode 2: My Niche Site Content Strategy

    content is kingHey guys, I hope March is good to you. It’s been a minute since I posted on this blog and today, I have an update on my Niche Site.

    Last time, we talked about finding a domain name and hosting services provider. If you  haven’t set up your website yet, you can do it in under 5 minutes by yourself using WordPress.

    —>Check  this guide on how to set up a WordPress site in under 5 minutes

    If you are just joining me, you can read the past  episodes of the Niche Site Study here:

    Now that we have our domain name and have, we have to think of content.

    My Niche Site Content Strategy

    Content fuels the web. It is what makes Google index  your website and bring visitors. The whole essence of searching things on Google is to get information. Thus, for my content strategy, I have to think of what information my niche will be looking for.

    When selecting my niche, I already had an idea of what people would be looking for.  And since we are looking to make money online, we want to solve a problem that people have. When researching my niche, I found out people  had a problem; they were looking for information on how to stop the problem they have.

    Apart from this, there are a number of products in the niche that  people are researching. They want to know if the products are good. So, they are essentially searching for reviews of the products.  For this niche, my content strategy will consist of the following:

    i)  Writing  educational articles on how to solve my niche’s problem. These articles will  be in form of  tips, lists, etc.

    ii) Writing reviews of the popular products in the market that can solve their problem. So, I would have lots of “product X review” or “product X guide” type of articles.

    Now, depending on your niche, you may want to explore other content avenues.  For me, my content will mostly be reviews of different products that the market can use as well as

    What Type of Content Will I Be Creating?

    Now,  creating articles is good as it helps  to get your website to rank high. However, when creating your content strategy, think about  which form of content will resonate well with the target market.   In some markets, having text content will work well. For  example, if you are selling an ebook to your market, you can only review the eBook  in in a series of articles or blog posts.

    On the other hand, if you are selling a physical product (for example, let’s say you are selling a coffee maker), you might want to  have a video of the coffee maker in action. This is apart from writing articles about it.

    You see,  different types of content will work for different types of markets.

    In my case, I will be writing articles on the “how to” advise. Apart from this, I will be creating videos  for the various physical products that the niche is looking for reviews on. In a nut shell, my content strategy consists of the following:

    i)   Articles- How to, tips, lists, etc.

    ii)  Videos/Slideshows of the products

    iii) Email course (This will basically be a series of emails talking about the problem and how it can be solved. It will also help me warm up prospects who are not ready to buy at that time)

    My niche is very specific and I think the above forms of content will work. Now, depending on your niche, you may wish to explore other content forms such as podcasts, eBooks, webinars, demos and so on. Check the image below for more.

    types of content

    Niche Site Content Message

    Every content you create should have an end goal. In any online business, you want to provide value to your market as much as possible. Providing value helps to establish you as an authority in your field. When your market can read  your articles and think “hmm, this guys really knows what he is talking about”, then they start ing you.

    Traditional and online businesses have very little differences save for the presence of a physical store and an online store. Apart from this, all the basics of business apply. Now, people buy from those that they trust.  Always remember that.

    Your content should make readers trust you. They should trust that you know the topic you are writing about and are genuinely interested in helping them.  Your content should be:

    i)  Educative

    You already know the problems that your niche market faces. Now, how can you solve this problem, at first without athin-content-googlesking them to buy from you?  This is where educational or advisory articles come in. Create articles that will give your audience tips on how to solve their problem.

    For example, if your niche is on freelance writing, you can provide tips on how to get your first client online. This advice does not have to be packaged into an eBook and sold given that it is already freely available online.

    TIP: Since Google Panda update, thin sites took a hit on their rankings. Therefore, you want to create more comprehensive content for your niche site. I recommend articles 500 or more words for your articles.

    After putting the last full stop on your article, ask yourself: will someone who will read this article be better off  that he was before reading the article? If your article has not provided value to your audience, you will have a difficult time getting your market to trust you.

    ii)   Informational

    Provide content that resonates well with your audience. People  go online to search for information and you want to be the guy providing the information they are searching about. Find out the information that your target market is searching about.

    Is your audience searching for reviews, guides, events, collections, etc.? Here, Google is your friend. Use Google Adwords tool to search for the keywords that your potential market types on Google when searching for  information.  If you want to drill your niche even further, I recommend you use Traffic Travis.

    Apart from Google, check on forums in your niche and check the discussions going on. Usually, you will find people asking questions about a problem they have or a product/service they are looking to get. Forums can be a good place to find ideas on what to write about. The good thing with forums is that since it comprises of  an audience that is interested in your niche, you can be sure that  of getting targeted visitors to your blog if you happen to cover a topic that seems popular in the forums.

    iii)  Entertaining

    Most people are online to get entertained. In as much as people have problems, they are also human and have  emotions.

    Creating entertaining content helps your audience to know that you are a real person behind the business and helps to break the ice than a new visitor may have.  When marketing to your market, you don’t always want to have this serious tone or voice on your content. Break the ice,  give your audience a good laugh.

    Business is built on relationships. And having some personality in your content helps to build a relationship with your target audience.

    There we have it, educate, inform and entertain. These are the three types of messages you should have on your content.

    This is the exact content strategy I will be following for my niche. Did I miss something in the content strategy? Let me know, I’d like to hear your comments.

    PS: Follow me on Twitter 🙂

    TOOLS MENTIONED IN THIS POST

    Traffic Travis – The No.1 Keyword research tool for finding profitable keywords in your niche.

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  • Niche Site Case Study: My Niche Revealed

    Niche Site Case Study: My Niche Revealed

    niche-site-revealedHey guys! I’d like to thank you for stopping by. Today, I am going to tell you what my niche is and what I considered when coming up with it.

    If you read my last blog post on 3 characteristics of a profitable niche, you already know some of the primary things I consider important in a niche. In a nutshell, I believe a profitable niche should:

    • Be big enough to make good money from it.
    • The target market should be able to afford what you want to offer.
    • The market should know they have a problem and should be looking for a solution to solve the problem.

    For this Niche Site Case study, I decided to target an evergreen market. For those who don’t know, an evergreen niche basically means a market segment whose desire or need for a solution is not affected by seasons or events during the year.

    For example, people look to lose weight any time of the year. Thus, the weight loss niche is an evergreen market.

    On the flipside, people only buy Halloween costumers in October before Halloween. Thus, the Halloween costume niche is not evergreen since it is dependent on an event (Halloween).

    How Did I Find My Niche?

    There are many ways in which you can find a profitable niche. More of this in a later blog post. But primarily, finding a niche is all about finding a problem that people have and a way of solving it in a better way.

    Any problem that is worth solving can be a niche. You just have to find how to solve the problem in a better way. And where do people share their problems or frustrations on the Internet? On social media and in forums.

    First, I’ve chosen an evergreen niche in the bigger “health” niche. My target audience is divided into two, although they are related.

    • The first audience is looking at stopping a habit naturally.
    • The second audience is looking for a product that can help them stop that same habit.

    So, I basically will be catering to two related audiences in the same sub niche in the health category.

    For the purpose of fairness and to prevent people with malicious intentions, I will not directly reveal the niche at this time. However, I hope to release the niche, the website domain name and everything else at the right time.

    I choose not to directly reveal the niche and site for two reasons:

    1. I don’t want the results of my case study to be affected by people already knowing what I am working on.
    2. I feel more comfortable working on the niche site at my own pace without pressure.

    However, this said, I will provide as much data as possible during my case study. For example, I will provide the keyword strategy I used, the search numbers, traffic numbers and so on. I intend to make this Niche CS one where any person can benefit through step by step tutorials.

    Validating My Niche Market

    After finding a problem that people had and were looking for solutions, I know I have a potentially lucrative niche. But first, I had to validate the niche market to see whether it has any potential in making GOOD money.

    If you have identified a potential niche, I encourage you to go further and validate it. Here is what validation involves:

    • Check the size of the market. Is it big enough to warrant you getting into it?
    • Determine the solution. Will you create a product or refer your customers to other products as an affiliate?
    • Competition. Are there competition sites in the niche? How strong are they in search engine rankings?
    • Content. Can you easily find content to write about in the niche?

    I’ve done all the above and I am convinced I have a good niche. In the coming blog post, I will show you how I validated the niche using the above four steps.

    Until then, keep grinding.

    Have something to say? Holla at me on Twitter @modekali. It will be an honor to connect with you.

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  • Introducing My Niche Site Case Study

    Introducing My Niche Site Case Study

    niche site case studyI am starting a niche site case study this month. The aims of the case study are mainly two:

    • Create a high authority website in the niche.
    • Make a passive income from the niche

    In this blog, I will document my journey from the start and try as much as possible to let you know what I am doing, the tools I am using and possibly through in a couple of tutorials on different tools.

    Why a Niche Case Study Now?

    For the most part, I want to have a way to document my progress with the project. Many people have done niche case studies in the past and ended up with some impressive results. The first time I came across a niche case study was at Pat Flynn’s Blog Smart Passive Income. The study was done in 2010 and in 2013, he started another study Niche Site Duel (NSD2).

    A niche case study offers me a way to be more productive with my time and test my committments to my projects. I’ve had many projects in  the past all in the head. Do you know what happens with projects in the head? I’ll leave that to you. This time, I’ve decided to document my journey. This is the post introducing my niche site case study.

    Project Motivation: Keeping Myself in Check

    In my quest to keep myself in check and motivated to complete the project, I am doing the case study together with a couple of guys inspired by Glen from ViperChill.  The whole study is known as the Triple XXX Niche Case Study (read about it here) and although I am not officially in the case study, it’s good to have my own study on the side and see how I will do compared to Glen, Diggy and Mr. V of Triple XXX Niche Case Study.

    Niche Site Case Study Updates

    I will strive to post updates on the Niche Site Case Study at least once a week or two weeks. The posts will usually indicate the major things I have done on the website and the reason for doing so. If you are interested in daily updates of the study, you can check me the updates I make at Private Inc. Forum.

    Some of the things I expect to cover in my updates include:

    • Traffic generation methods I’ll be using
    • Crunching the numbers (site visits, Google rankings for various keywords, leads generated, etc.)
    • Costs of doing various tasks. (For most tasks, I’ll be doing things on my own. But if I have to outsource some tasks, I will indicate how much I will have spent).

    At the end of the project, I hope to me making some passive income (Perhaps, a 4HourWorkWeek model?).

    If you are also building a niche site and have a case study, comment with your link below and we can keep each other in check.

    PS: Want to say something? Tweet me @modekali

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